Drill Bit City
Welcome to Center Bits!
Thank you for visiting our site. If you are looking for information about a Drill Bit City, you have come to the right place.
Check these Amazon products – Amazon always has amazing products.
|
|
1948 Ad Climax Molybdenum High-Speed Steel Drill Bits – Original Print Ad $38.95 This is an original 1948 black and white print ad for the Climax Molybdenum Company of 500 Fifth Avenue in New York City. This ad features their Moly High-Speed steels, used in construction and hardware tools such as drills…. |
|
|
Lueur D’incendie – Peel and Stick Wall Decal by Wallmonkeys WallMonkeys wall graphics are printed on the highest quality re-positionable, self-adhesive fabric paper. Each order is printed in-house and on-demand. WallMonkeys uses premium materials & state-of-the-art production technologies. Our white fabric material is superior to vinyl decals. You can literally see and feel the difference. Our wall graphics apply in minutes and won’t damage your paint or l… |
|
|
Dremel 8000-03 10.8-Volt Lithium Ion Cordless Rotary Tool $69.99 Remember how cool we all thought that first Dremel was? We’re reliving the feeling with this one: lighter, faster, smarter, better, and stronger. The main improvement over the last generation is the battery source: lithium-ion. There are so many reasons to applaud. Lithium holds its charge up to six times longer in storage than nickel-cadmium batteries, so it’s ready when you are. Remember the dis… |
Your customer wants a cleaner kitchen, not a kitchen cleaner.
Your customers are interested in benefits, not features. So sell benefits in your sales letters.
The difference between a feature and a benefit comes down to this: A feature is what something does. A benefit is what something does for you.
Everything you have to say in your direct marketing sales letters boils down to features and benefits. With every piece of copy you write, however long or short your copy, you are always talking in terms of features and benefits.
When I worked on the Bell Mobility account, I discovered that the marketing folks at Bell have a policy of always presenting the benefit first, followed by the feature. I had usually written things the other way around. But they had a good policy.
For example, I would have said, “Digital Data2Go lets you receive email with your cellphone, saving you the hassle of finding a phone jack for your laptop whenever you need to check email while travelling.” Bell insisted that I present the benefit first, so I instead wrote something like this: “Never again waste time hunting for a phone jack when it’s time to check email while travelling. Digital Data2Go lets you receive email with just your cellphone.”
I think Bell has the right idea, although there are times when the feature needs to come first.
The tough part in all of this is translating features into benefits before you start writing. Some benefits are obvious. Others require some detective work to uncover. I learned that lesson all over again when I taught copywriting at the University of Toronto School of Continuing Studies.
I gave my students an exercise that always turned up a surprising benefit. I told my class that the CN Tower in Toronto, Ontario, Canada was 1,815 feet and 5 inches tall. Their assignment was to come up with as many benefits as they could that related to that feature. Most of them stared at me.
Then they picked up their pens.
Slowly, they started to write.
Each time I ran the exercise, a student or two came up with a benefit that I had not thought of. Here are a few of the benefits of having the worldÂ’s tallest free-standing structure in your city:
- attract tourist dollars by charging for tours
- see the whole city from one vantage point
- generate revenue by selling souvenirs
- impress your date with dinner at the revolving restaurant
- host fundraisers (a race up the stairs to the top is a popular annual fundraiser)
- generate revenue from organizations that monitor the weather
- navigate around the city easily because the tower is a landmark visible from almost everywhere
- generate revenue from TV and radio companies by hosting their antennas on the communications deck
- improve the flow of traffic along the nearby Gardner Expressway by locating traffic cameras on the tower
- generate publicity by hanging a banner down the side of the structure
There were many more benefits, some worthy and some just wacky, but all of them were benefits of one kind or another. Together, they demonstrated that products and services, including yours, probably have more benefits than are apparent at first glance.
So hunt for those benefits that are relevant to your potential buyers and current customers. And remember this, every time you craft a sales letter: your client wants a 5/8 inch hole, not a 5/8 inch drill bit.
ABOUT THE AUTHOR
Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers generate leads, close sales and retain customers using business-to-business direct mail marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com.
And, of course, ebay is a great place to find items:
|
|
Forest City Tool 62090/X203JR 7/16″ Drill Bit $10.00 |
|
|
Forest City 62768 3″ Multi-Spur Bit $90.00 |
|
|
Forest City 62762 2-1/4″ Multi-Spur Bit $41.00 |
|
|
Forest City 62767 2-7/8″ Multi-Spur Bit $85.00 |
|
|
SIX NEW FORREST CITY DRILL BIT #62290 122V-1/2X7/32″ $9.99 |
|
|
STEEL CITY MORTISE CHISEL BIT SET 1/4 INCH $9.99 |
|
|
STEEL CITY MORTISE CHISEL BIT SET 3/8 INCH $9.99 |
6. Dental Care -Owl City- Ocean Eyes;